Application of ethical theory to a case study vignette Essay - 1

Application of ethical theory to a case study vignette - Essay Example The paper will throw light over major ethical issues and analyse this case in the light of Consequentialist (Utilitarian) and Deontological ethical approaches. In addition, the researcher will also discuss how he would act or would have acted assuming himself as a top executive of Great Brands marketing company. There are two main ethical issues in this case. The first issue is about Ahmed’s plundering of private information of Great Brands when he electronically copied the customer database and some of the customised software applications software in case he sets up his own company in the future. The questions that arise here are whether Ahmad’s act was violation of company’s intellectual property rights and whether Ahmed had any other option if he was really interested in setting up his own business. The second major issue is that if Ahmed would establish his own company by using plundered clandestine information then his firm would become a direct competitor of Great Brands. Again the question is whether this is a violation of formal contract with Great Brands that Ahmed would not assist or facilitate any other company that competes with Great Brands because of confidentiality he promised with the officials. It should be mentioned that Utilitarian theory of business ethics is a contribution of proponents of Consequentialists who judges the viability of an option by analysing its positive and negative consequences. Utilitarian approach supports the fact that a solution that brings greater good to greatest number of people is the best solution because the entire society benefits from implementation of this alternative. In other words, the supporters of Utilitarianism have proposed that the scope of each proposed solution should be evaluated on the basis of costs and benefits (in quantitative terms) (White & Taft, 2004). In addition, the proposed alternatives should be shared with

Enhancing Transit Passengers Experience at Hamad International Airport Research Paper

Enhancing Transit Passengers Experience at Hamad International Airport - Research Paper Example Rowley and Slack (1999) note that air travelers in transit are more likely to experience a sense of placelessness and timelessness, particularly because they travel across different time zones and between distant locations. Investigating the departure lounge of airports from the perspective of places where placelessness and timelessness could be exhibited, the researchers find that there is some level of sameness between passengers on transit, although their experience is influenced to some extent by cultural and national dimensions. As a result, the passengers’ sense of time and place may be softened but it is still present. De Barros et al (2007) also note that transit passengers in airports have different preferences and needs to destination and origin passengers, especially because they do not make use of access roads around the airport, while they are less likely to use some facilities in the airport depending on how the airport is configured, the type of transits, and se rvice quality of airlines. Investigating the views of transit passengers on service quality at terminal buildings, the researchers find that flight information display quality and security check staff courtesy are among the most important services for airport transit passengers. Fodness and Murray (2007), on the other hand, set out to investigate the expectations of passengers in the airport service industry with regards to service quality, exploring the perspective of airport passengers in relation to airport experience. In their findings, the researchers note that that the passengers’ expectations of service quality at airports are a hierarchical and multi-dimensional construct that involves three main dimensions of diversion, interaction, and function. By going beyond traditional measures of service performance in airports and using newer aspects of airport service quality like activity, it is possible to improve passenger experience and fulfill their expectations.  

Esistance and conductive putty Essay Example for Free

Esistance and conductive putty Essay The aim of this investigation is to find out the relationship between resistance and conductive putty, and to see how length of putty affects this relationship. The Experiment: Conductive putty is specially designed to be a conductor; this is achieved by adding carbon black. This can easily be used to prove the concept of resistivity because it is malleable and so the cross-sectional area, length and shape can easily be changed. This experiment will show the effects on resistance in a circuit, as the length of putty decreases. I will be using 30cm of putty, and decreasing it by 5cm each time. First the voltage of the battery will be taken using a voltmeter, and this will be recorded at the start of the experiment. Then a circuit will be constructed containing the battery, the ammeter and putty. See diagram. For each different length of putty, a reading will be recorded from the ammeter and when the practical has been completed, I will work out the resistance using the formula R=VI. From those results I will draw a graph and then evaluate and conclude my experiment. Diagram: Constants: My constants include the weight of my putty I am going to start each experiment with 50g of putty. I will also sustain the same thickness of putty throughout my experiment, and the same battery will be used constantly. Variables: Possible variables in this experiment are temperature, voltage, cross-sectional area, mass, surface area and length. My variable is going to be the length of my putty, which will decrease by 5cm each time. I am going to start each experiment, using 30cm of putty. Fair Test: To ensure my results are as accurate as possible, I will make sure my experiment is a fair test. For this, there should only be one variable. Other procedures can ensure it is a fair test, such as accurately measuring the putty to make sure it is decreased by 5cm exactly every time. The same battery should be used throughout the experiment and to guarantee no results are anomalous, the experiment will be conducted three times and a mean average will be taken from each result. Prediction and Hypothesis: I predict that the resistance will be directly proportional to the length of the conductor so that if the length is doubled, the resistance will double providing all other factors remain constant. My hypothesis for this is that conductors have lower resistance when they are shorter because the electrons have a shorter distance to travel so more energy is conserved since there are fewer collisions, and the current is higher. In the longer lengths, as free electrons move from atom to atom some energy given off to heat. The longer a conductor is, the more energy is lost to heat. The additional energy loss subtracts from the energy being transferred through the conductor, resulting in a decrease in current flow and an increase in resistance Safety: The conductive putty is a harmless, non toxic and non-staining, however if gloves are not worn, your hands become black and you will need to wash them. A lab coat should be worn to minimize marks on clothes and the experiment is conducted on a tray to reduce the possibility of a messy workspace. Apparatus list: 50g of conductive putty 2 coins Tray to work on Knife Ammeter Ruler Voltmeter Wires Crocodile clips Gloves Method: Put on gloves and rolled putty into 30cm long piece on the tray, trying to keep the thickness consist ant. Used voltmeter recorded the voltage of the battery. Connected battery to ammeter, and connected ammeter and other terminal of battery to putty by putting crocodile clips on the ends of the wires, clipping them to coins and placing coins at either end of the putty, this was done to make a reliable connection. See circuit diagram. Recorded reading from ammeter. Measured 5cm of putty with ruler and cut with knife. Re-attached putty to circuit. Repeated process, deducting 5cm from puttys length each time, recording the reading from the ammeter. Repeated experiment three times, which will enable me to spot anomalous results. Results: I have calculated the resistance using the formula: R=V/I. Resistance is measured in ohms and the unit uses the symbol ?. Experiment 1 battery voltage = 6. 12V: Length of putty in cm Amps in A Resistance in ? Analysis of Results: This graph shows me the results for all three of my experiments, and there is a line of best fit for each experiment. There are some inaccuracies as the voltage was slightly different for each experiment, and I feel that points for the later experiments are also out. This is visible in my results and is maybe due to the fact that the same piece of putty was used for all three experiments, and so heat from my hands must have affected results. I have taken the averages of my results. Length of putty in cm Resistance in ? These are my average results. These results were plotted on a graph (see graph) and they show a visible decrease in resistance as the length of putty decreases. This would prove my prediction and hypothesis to be correct, as it states that the putty will have lower resistance when the length is shorter rather than longer or the resistance of a conductor is directly proportional to its length; due to factors such as loss of energy to heat, higher rate of collisions etc.(see prediction and hypothesis) However, when looking at my graph I noticed that the two points representing the shortest lengths of putty were out. This could be because as the putty was being worked, rolled and cut throughout the experiment it had become warmer and softer due to the heat from our hands; this could have affected the resistance. Evaluation: My results have proven my prediction and hypothesis to be correct, in that resistance is directly proportional to the length of the conductor, in this case the conductive putty. I think my results were quite accurate, but what may have let them down was the fact that the batterys voltage was slightly different for each experiment and the coins used to connect the wire to the putty, did not stay in place very well. I also noticed there was often a big jump in amps and resistance between 10cm and 5cm of putty. This can be seen by looking at my results and the graph, and I have concluded that this is probably caused by my hands transferring heat to the putty by means of conduction, as the putty is regularly in contact with my hands during the experiments. I expect this could be separate experiment, in which we could investigate how temperature affects resistance. If this experiment was going to be redone, then I think I might use a new battery for each experiment, and record the voltage as constant for all experiments. Also I would maybe use a different method to connect the wires to the putty, like maybe sticking the wires directly and vertically into the ends of the putty. Another thing to do would be to use temperature or even cross-sectional area as a variable alongside length, and to do a series of experiments involving increasing the length while decreasing the cross-sectional area, and vice versa. Conclusion: I think this experiment was a success in that it proved the theory that resistance is lower with shorter lengths of conductor and my hypothesis declares that as the electrons have a shorter distance to travel if the length is shorter, there are fewer collisions and less energy is lost to heat unlike in a longer length of conductor, so the putty will have lower resistance. Therefore my hypothesis was correct and I have successfully concluded my experiment proving that resistance is directly proportional to the length of conductor. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Electricity and Magnetism section.

Global Burden of E-Waste: Health and Environmental Impacts

Global Burden of E-Waste: Health and Environmental Impacts Introduction E-waste or Waste Electrical and Electronic Equipment (WEEE) is the term used to describe old, end-of-life or discarded appliances using electricity which includes computers, consumer electronics, fridges etc. that have been disposed of by their original users (Lundgren 2012). unfortunately, this definition is one of many because there is no standard definition of e-waste. Electrical and electronic waste (e-waste) is currently the largest growing waste stream in the glob due to rapid technology innovation, ever-shortening product lifespans and increase of electrical and electronic equipment (EEE) consumption (Lundgren 2012). This growing has major health, environmental and economic impacts especially in developing countries. According to the United Nation Environment (UN environment), computers lifespan has decreased from six years in 1997 to two years in 2005 in developed countries (un environment 2017). Widmer et al., 2005 estimated that e-waste constitutes 8% of the total municipal solid waste. In 2014, the total e-waste generated worldwide was estimated to be about 41.8 million tons (t) with about 3-5% annual growth rate (Baldà © et al. 2014). Out of this, only (15%) 6.5 million tons has been reported to be formally treated (Baldà © et al. 2014; Heacock et al. 2016). Up to 80% of the e-waste that sent for recycling in developed countries are illegally transported to developing countries mainly in Africa, and Asia (Strategic Approach to International Chemicals Management (SAICM) 2009). Countries such as US, Japan, China, India, and countries from the European Union are the main sources of e-waste (Baldà © et al. 2014). Unfortunately, most of developing countries receiving e-waste are not technologically equipped and usually use simple hazardous methods for recycling (Lundgren 2012). Accordingly, peoples health and environment in these developing countries are jeopardized (Smith et al. 2006; SAICM 2009). Recycling E-waste contains up to 60 different valuable metals that have been estimated to be equal to à ¢Ã¢â‚¬Å¡Ã‚ ¬48 billion (Baldà © et al. 2014; Namias 2013). BullionStreet (2012) stated that electronic industry consumes about 320 t of gold and 7500 t of silver every year and mining of e-waste could generate $21 billion each year. About 40% of this profits comes from in the printed circuit board that have a potential revenue of 21,200/t, while it is only form 3-6% of the total e-waste generated worldwide every year (Golev et al. 2016). At the same time, e-waste can generate more amount of metals comparing to the conventional mining operations using the same amount of power in both ways (Namias 2013). Also, Studies have revealed that the global ore grade are decreasing and mines are forced to excavate more complex and fine-grained ore deposits to meet the global metal need (Là ¨bre and Corder 2015). According to the electronics takeback coalition (2014), recycling 1 million cell phones can recover about 24 kg (50 lb) of gold, 250 kg (550 lb) of silver, 9 kg (20 lb) of palladium, and more than 9,000 kg (20,000 lb) of copper. Nonetheless, the run of mine ore needed to produce the same amount of metal is 10-160 times more than that of the waste mobile phones. Beside saving money, recycling can provide the same amount of metal with substantial less power intake compared to mine ore (Cui and Forssberg 2003). Consequently, it will lead significant reduction in the volume of gas emission due to new metal production. Economic Outcome Form economic standpoint, plays an important employment role in the recycling sectors of some low and middle-income countries such as China, India, Pakistan, Thailand, Ghana, and Nigeria (Lundgren 2012; Programme des Nations Unies pour lenvironnement 2011). For example, In Guiyu, China, the largest informal e-waste recycling location in the world, e-waste recycling provides jobs to almost 100,000 people as e-waste recyclers (Heacock et al. 2016; Lundgren 2012). With the similar throughput, 300-600 new treatment facilities will have to be developed in China to deal with the total generated e-waste from 2020 to 2030 that can potentially provide jobs to 30,000 people (Zeng et al. 2016). Health and Environmental Impacts Despite the economic benefits from recycling, e-waste processing has raised alarming environmental and health issues specially in developing countries. Where e-waste recycling sector is unregulated and unaccountable collecting, processing, and redistributing tends to be performed by workers at temporary sites, residences, crude workshops, and open public spaces. Informal recycling areas usually inhabited by poor people with scarce job possibilities and their main concern is feed themselves and their families; this primary concern predominates that for personal health and safety (The Lancet 2013). Recycling without protection exposes workers to many hazardous chemicals such as arsenic, cadmium, chromium, mercury, nickel, and lead (Lundgren 2012). The incineration of these chemicals release compounds such as polycyclic aromatic hydrocarbons (PAH), poly-brominated diphenyl ethers (PBDEs), polychlorinated biphenyls (PCBs) and polychlorinated dibenzo-p-dioxins and furans (PCDD/ Fs) gases that effect soil, atmosphere, and water (Hossain et al. 2015).The hazard from e-waste processing not only threatens operator health, but also, puts the health of people living nearby and next generations living in the surrounding areas in jeopardy (Liu et al. 2009). Toxins absorption and effects vary based on type and quantity of e-waste, length of exposure, methods processing, and physiological vulnerability, especially in pregnant women and children (Grant et al. 2013). People exposed to hazardous substances in e-waste through multiple routes, including food, water, air, and soil (Norman et al. 2013). There is high accumulative in the area where informal recycling locations have functioned for more than a decade (Chen et al. 2011). The impact of the hazardous substances from e-waste can spread beyond processing sites and into ecosystems (Sepà ºlveda et al. 2010; Zhang et al. 2010). For example, rice and dust samples collected from homes close to e-waste settings had almost double the maximum permissible concentrations of lead, cadmium, and copper (Zheng et al. 2013). An exposure of contaminated food such as rice plus inhaling lead through house dust situates children to high risk of neurotoxicity and adverse developmental effects (Zheng et al. 2013). Studies have linked exposure to such toxins with increases in spontaneous abortions, stillbirths, premature births, reduced birthweights, and birth lengths events (Liu et al. 2009; Wu et al. 2011; Wu et al. 2012). Also, physical growth indicators, such as weight, height, and body-mass index, were significantly lower in children living in the e-waste recycling town of Guiyu than in those living in the control area Liangying (Zheng et al. 2013). Environmentally, as mentioned earler, disposal of these chemicals/metals in landfills or by incinerating them can produce harmful effects to the environment (Heacock et al. 2016). The amount of cadmium exists in a cell phone battery have a potential to pollute 600m3 of water (Garlapati 2016). For example, the concentration of metals such as lead, copper and nickel that found in the discharge channel near Guiyu to Nanyang road and Chendiandian to Guiyu road in China were 400-600 times higher than that is expected from uncontaminated river sediments (Brigden et al. 2005). Similar results were obtained from formal recycling sites with elevated content of nickel, copper, lead, zinc and cadmium in Philippines (Yoshida et al. 2016). To conclude, the elevated level of hazard of e-waste show the importance of proper recycling techniques and safer recycling facilities that can reduce the risks related to the environmental and public health and safety issues. Also, future studies needed to assess the direct and indirect health cost of informal e-waste recycling, health and environmental impacts of the formal e-waste treatment. References Baldà © C, Wang F, Kuehr R, Huisman J. 2014. The global e-waste monitor. UNU-IAS: Bonn, Germany. Brigden K, Labunska I, Santillo D, Allsopp M. 2005. Recycling of electronic wastes in china and india: Workplace and environmental contamination. Greenpeace International, Amsterdam. Chen A, Dietrich KN, Huo X, Ho S. 2011. Developmental neurotoxicants in e-waste: An emerging health concern. Environ Health Perspect 119(4):431. Cui J, Forssberg E. 2003. Mechanical recycling of waste electric and electronic equipment: A review. J Hazard Mater 99(3):243-263. Garlapati VK. 2016. E-waste in india and developed countries: Management, recycling, business and biotechnological initiatives. Renewable and Sustainable Energy Reviews 54:874-881. Golev A, Schmeda-Lopez DR, Smart SK, Corder GD, McFarland EW. 2016. Where next on e-waste in australia? Waste Manage 58:348-358. Grant K, Goldizen FC, Sly PD, Brune M, Neira M, van den Berg M et al. 2013. Health consequences of exposure to e-waste: A systematic review. The Lancet Global Health 1(6):e350-e361. Heacock M, Kelly CB, Asante KA, Birnbaum LS, Bergman AL, Brune MN et al. 2016. E-waste and harm to vulnerable populations: A growing global problem. Environ Health Perspect 124(5):550-555; doi: 10.1289/ehp.1509699 [doi]. Hossain MS, Al-Hamadani SM, Rahman MT. 2015. E-waste: A challenge for sustainable development. Journal of Health and Pollution 5(9):3-11. Là ¨bre É, Corder G. 2015. Integrating industrial ecology thinking into the management of mining waste. Resources 4(4):765-786. Liu Q, Cao J, Li KQ, Miao XH, Li G, Fan FY et al. 2009. Chromosomal aberrations and DNA damage in human populations exposed to the processing of electronics waste. Environmental Science and Pollution Research 16(3):329-338. Lundgren K. 2012. The global impact of e-waste: Addressing the challenge. . Namias J. 2013. The future of electronic waste recycling in the United States: obstacles and domestic solutions. Norman RE, Carpenter DO, Scott J, Brune MN, Sly PD. 2013. Environmental exposures: An underrecognized contribution to noncommunicable diseases. Rev Environ Health 28(1):59-65. Programme des Nations Unies pour lenvironnement. 2011. Towards a Green Economy: Pathways to Sustainable Development and Poverty Eradication. :United Nations Environment Programme. Sepà ºlveda A, Schluep M, Renaud FG, Streicher M, Kuehr R, Hagelà ¼ken C et al. 2010. A review of the environmental fate and effects of hazardous substances released from electrical and electronic equipments during recycling: Examples from china and india. Environ Impact Assess Rev 30(1):28-41. Smith T, Sonnenfeld DA, Pellow DN. 2006. Challenging the Chip: Labor Rights and Environmental Justice in the Global Electronics Industry. :Temple University Press. Strategic Approach to International Chemicals Management (SAICM). 2009. Background information in relation to the emerging policy issue of electronic waste. , Geneva. The Lancet. 2013. Electronic waste-time to take stock. The Lancet 381(9885):2223; doi: http://dx.doi.org.library1.unmc.edu:2048/10.1016/S0140-6736(13)61465-8. Web.unep.org. March, 2017. E-Waste Management | Global Partnership on Waste Management. http://web.unep.org/gpwm/what-we-do/e-waste-management ed. . Wu K, Xu X, Liu J, Guo Y, Huo X. 2011. In utero exposure to polychlorinated biphenyls and reduced neonatal physiological development from guiyu, china. Ecotoxicol Environ Saf 74(8):2141-2147. Wu K, Xu X, Peng L, Liu J, Guo Y, Huo X. 2012. Association between maternal exposure to perfluorooctanoic acid (PFOA) from electronic waste recycling and neonatal health outcomes. Environ Int 48:1-8. Yoshida A, Terazono A, Ballesteros FC, Nguyen D, Sukandar S, Kojima M et al. 2016. E-waste recycling processes in indonesia, the philippines, and vietnam: A case study of cathode ray tube TVs and monitors. Resour Conserv Recycling 106:48-58. Zeng X, Gong R, Chen W, Li J. 2016. Uncovering the recycling potential of New WEEE in china. Environ Sci Technol 50(3):1347-1358. Zhang X, Luo X, Liu H, Yu L, Chen S, Mai B. 2010. Bioaccumulation of several brominated flame retardants and dechlorane plus in waterbirds from an e-waste recycling region in south china: Associated with trophic level and diet sources. Environ Sci Technol 45(2):400-405. Zheng J, Chen K, Yan X, Chen S, Hu G, Peng X et al. 2013. Heavy metals in food, house dust, and water from an e-waste recycling area in south china and the potential risk to human health. Ecotoxicol Environ Saf 96:205-212.

Essay --

â€Å"Either with your shield, or on it.† These were the words said by Spartan women as their men left for war. The meaning is clear: either return with your shield, alive and victorious, or return as a corpse. There are no other options. This mentality of â€Å"Spartans never retreat, Spartans never surrender,† and a lifetime of physical training produced in ancient Sparta an elite caste of warriors who dominated classical Greece for centuries. The Spartans were greatly respected during their day, causing one exiled King to say â€Å"the Lacedaemonians, when they fight singly, are as good as any in the world.† Time has done nothing to soften the praise felt for the Spartan warrior. Innumerable video games, films, and novels have represented Spartans as invincible warriors, the valiant Spartan phalanx standing strong against a horde of unending barbarians. Invariably, the Spartans have been represented as speaking of ‘freedom’ and ‘reason,’ versus the forces of tyranny and barbarism. While most wars the Spartans fought were against other Greeks, as the fractious Greek city-states were wont to do, invariably the popular culture accounts of the 20th and 21st century depict them as being pitted against the largest contemporary empire, the Persians, who, in an incredibly short period, were able to create the largest land empire the world had yet seen. The Persians surpassed the Greeks in many ways, and yet there are no Hollywood blockbusters about Cyrus conquering Babylon, or video games of Persian military feats. Modern popular culture has raised the Spartan to the highest pedestal of adoration, producing pulp of every kind to feed his flame. The Persians, meanwhile, have been brought low and demonized, even neglected. The questi... ...aging.† This logic struck Cyrus so much that he acted on the advice of Croesus and reclaimed the booty. Here Cyrus is portrayed as a rational, just ruler, who treats conquered subjects with restraint. This is in contrast to the loser in the struggle, Croesus, who, although Herodotus represents as wise and strong, is much too hasty. When he received the prophecy from the Oracle at Delphi of â€Å"If you attack, you will destroy a great empire,† in response to his question of whether he should bring the fight to the Achaemenids, he rushed across the river to attack Cyrus’s position, eager to destroy a great empire. Of course, the ambiguity of the oracle was his undoing, as it was his own Lydian empire that he destroyed. In this episode, Herodotus is not afraid to admit the faults of his Ionian Greek brethren, or to ascribe positive attributes to the Greek’s enemy.

Identity in James Baldwin’s Stranger in the Village and Zora Neale Hurs

Identity in James Baldwin’s â€Å"Stranger in the Village† and Zora Neale Hurston’s â€Å"How it Feels to be Colored Me† Everyone has a story, a past experience that has built them up to be the person that they are today. In both James Baldwin’s â€Å"Stranger in the Village† and Zora Neale Hurston’s â€Å"How it Feels to be Colored Me† the presence of conflicting views in their stories holds a large impact on how they later develop as individuals. While Baldwin’s piece demonstrates the ignorance from society which is projected onto him from Swiss villagers, it shares both similarities and differences to the attitudes demonstrated in Hurston’s piece influenced by her surroundings. Being that it is difficult to escape the past and the events that have brought strength through triumph, it is important to focus one’s attention on the present and into the future. Although the past determines who an individual is, the future determines who an individual will become. James Baldwin holds the ability to push through negative affiliations in order to reach self establishment. As demonstrated in â€Å"Stranger in the Village,† Baldwin is simply just a black man who â€Å"was motivated by the need to establish an identity† (196). Through his desire of recognition as a human being rather than as an object, Baldwin is willing to look past the ignorance of the Swiss villagers and focus on defining himself. Greeted by the children’s calls of â€Å"Neger! Neger!,† Baldwin unintentionally finds himself reminiscing (191). Although the children’s label is not meant in a derogatory fashion, it causes Baldwin to surrender to the racial indifference of his past. Baldwin attempts to disregard his unpleasant reflection and justify the fact that change has been made. ... ...experiences and refocus his or her energy toward the future, however, through the works of both James Baldwin and Zora Neale Hurston, it is shown to be possible. Through their experiences they worked to develop their identities, and through the present they looked toward the future in order to reach establishment. It is true that everyone has a story; however, it is up to each individual to take that story and make it his or her own by creating an identity for him or herself. Works Cited Baldwin, James. â€Å"Stranger in the Village.† The Norton Reader. Ed. Linda H. Peterson and John C. Brereton. 11th ed. New York: Norton, 2004. 360-68. Hurston, Zora N. ""How It Feels to Be Colored Me." Grammar and Composition - Homepage of About Grammar and Composition. Web. 08 Dec. 2009. .

Strategic Planning and Google

Google is able to achieve the perfect combination of Business, Organizational and IS strategies. Its business strategy focuses on delivering superior technology solutions coupled with a work environment that encourages innovation. Google’s IS strategy involves building state of the art applications, networks and security architecture that facilitate the flow of information throughout the organization. Google is able to balance all three aspects of the IS triangle and as a result has dominated the online search and advertising market. 1.How is Google’s mission statement related to its business strategy? Google’s primary goal is to organize the world’s information and make it universally accessible and useful (mission statement). Its Business Strategy is to create applications that provide value to wide variety to consumers. By creating these applications, Google is able to provide on-demand access to huge volumes of information to consumers. 2. How does Goo gle’s information systems strategy support its business strategy? As part of its IS strategy Google has built an IT infrastructure that allows data sharing across the organization.Google also favors the use of open source software and internally developed tools to drive innovation and collaboration. Google also allows employees to choose applications according to their preferences and business needs. Google also implements network level security that allows users to maintain freedom of communication. 3. How does Google’s organizational strategy support its business strategy? Google has created a modern organization structure that encourages creative thinking instead of rigid corporate structures.Employees are encouraged to take a day from a week to explore their ideas. Google also tends to implement projects with definite goals and deadlines to ensure accountability and performance. Its work culture encourages risk taking and timely decision making. Google’s org anizational strategy tends to concentrate on practical applications of its products instead of the traditional corporate focus on controlling costs. 4. Which of Porter’s three generic strategies does Google appear to be using based on this case? Provide a rationale for your response.In my opinion, among Porters three generic Strategies, Focus is more relevant to Google. Online advertising has remained as the prime target for Google’s products. With its Android mobile products Google has applied the concepts of Differentiation focus to set itself apart from its competitors. Google has steadily maintained its status as a powerhouse by focusing on mobile and online search and advertising. 5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created.Google was quick to realize that its leadership in online search engine market would come under intense fire from its competitors. Google has mov ed rapidly to develop and acquire emerging technology to constantly fill its pipeline with more exciting products. Google has become the largest mobile operating system vendor and has partnered with a large number of device makers to launch cutting-edge products. Google has focused on pushing the envelope on cloud based computing and in one of the leading vendors of cloud based applications and services.